Making your brand memorable

In a recent newsletter we discussed what your brand is… how you represent your company in totality, not just name and logo. Its everything that you say and do that expose you to your prospects and clients, your team and suppliers, your community and so on. Then you must be consistent and support that brand every way you can. That’s why I love what Dais who are brand strategists do. They’ve adopted Smarties as part of the way they convey their brand and here’s their calling card.