by Winno | Aug 17, 2012 | Marketing that works, More business, Recommendations
Nearly every man is a born handyman, mechanic or tinkerer and this series of adverts designed to promote tools (and, of course, beer which is an important accompaniment) does so with good fun. I know we may have screened them before but, even if we have, they are...
by Winno | Aug 13, 2012 | Marketing that works, More business, Recommendations, Tales, Tips & Tricks
There’s that rumour going around again that there is a recession going on. Just in case it’s proving true for you, here’s some food for thought. Nobody has to suffer equally in a recession. If, the averages say we are in a recession it means that 50% of...
by Winno | Aug 12, 2012 | Other
Never stop marketing isn’t a bad mantra and here’s how some countries sell their wares at the Olympics http://www.youtube.com/watch?v=S5wJcKDLucs
by Winno | Aug 10, 2012 | Marketing that works
When you want to encourage the use of condoms (and particularly your brand), you have to tread a careful course so that you break through to your target market but avoid the howl of condemnation that will come from the prudes and self appointed protectors of community...
by Winno | Aug 8, 2012 | Other
Loved what Aussie Sally Pearson said when she was stepping up to the blocks before winning the 100m hurdles at the Olympic “I want this, this has to be mine!” What an affirmation.
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