It hadn’t struck me, till I pulled into a roadside rest area the other day, that they were ideal paces for locally owned and operated coffee carts to offer an alternative to the multinationals at the mega service stations. When you offer, great service, novel premises and a great product… then add a real life attraction that appeals to most people you’re on a guaranteed winner.
When its a Labrador with a ball saying “Please play with me” how could you refuse… and it gives you something to do while you wait for your coffee!
Here’s something to think about… what do you add to make doing business with you fun, interesting or rewarding?
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