Roy Morgan Research has just released a survey result that show Apple Mac users purchase more on line.
Australian Apple Mac users are more likely to shop online than Windows computer users. In fact, 51% of Australian Apple Mac computer users aged 14+ are purchasing products via the Internet in an average four week period, compared to just 37% of Windows users.
This data is based on the latest Roy Morgan Internet Monitor for the 12 month period to June 2012.
In addition to a higher incidence of shopping online, Apple Mac users are also spending more on shopping online. Apple Mac users who purchase products via the Internet in an average four week period are spending on average 19% more than are Windows users who shop online.
Andrew Braun, Industry Director – Mobile, Internet and Technology, Roy Morgan Research, says, “Apple iPhone owners are also more likely to shop online using their phone, when compared to other brand Smartphone owners. 24% of Apple iPhone owners are doing at least one online shopping activity by mobile phone in an average four weeks, compared to just 5% of Samsung and 2% of Nokia mobile phone owners.
“These findings show that online retailers could well benefit from targeting Apple Mac users.
“The Roy Morgan Research Internet Monitor provides numerous valuable insights, including the behaviour and consumption habits of Apple Mac and Windows PC users, and the differences between the two user groups.”
Full Release: http://www.roymorgan.com/news/press-releases/2012/1789
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