You know there is an opportunity for you to generate new customers for the boss. And how do you do that? Well, it’s very simple. You become a walking, talking ambassador for the business.
And that’s pretty easy to do. You see every day you meet people in social situations who ask you “Where do you work?” The tendency is to answer that question automatically by just saying, “Oh, I work for Smith & Jones.” And if it is said pretty matter-of-factly it really doesn’t excite or interest the person who asked. They don’t jump up and down and say, “That’s fantastic” or “Golly, tell me more” so the conversation doesn’t go anywhere and they start talking about the football.
If you want to become an ambassador for the bosses business here’s what you should say with real excitement and loads of enthusiasm in your voice “I work for the best (whatever) business in town”.
Almost invariably people will respond by saying, “Who’s that?”
Now isn’t that a whole lot different to the response you currently get? You’ve got them interested and wanting to know more.
Your answer should be “Its Smith & Jones at Smithtown, let me tell you why” and then you tell them about the great reasons that your business is the best. Of course you’ve got to tell them the truth… you can’t make it up… but with the great job you and the team do it should be easy to give some specific examples of how the team has delighted customers.
If you do that with enthusiasm they’ll be infected too.
Now the wonderful thing about all this is that many people you meet could be a prospect for business and would be great customers if only they knew what you can do for them. So when you give them that burst of enthusiasm about the business you’ll more often than not have them really interested.
You’ll be amazed at how often this will bring a new customer to the business… it may not happen straightaway but it will happen. When you help your business increase its customer base it will put a big smile on the face of your boss. And happy bosses often reward team members who make profits happen!
When you become a great ambassador the customer, your boss and little old you will always win!
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