Now, as I’ve said, you get your testimonials from your existing customers or clients. Ones similar to the type of prospects who enquire about your product or service. So let’s look at how a testimonial might look…

Here we’ve turned the information in a testimonial into an advertisement. Or maybe you’d use it as a handbill, or as a letter, or a postcard or at your website (maybe even have them talk about you along similar lines and embed it as audio or video). And think about how powerful it would be it on the back of your business card.