When you’ve got lots of testimonials put them in a book, with a photo of each customer and job you did for them. When you are talking to a prospect and understand their problem explain your solution to them. Then make sure they see your book. Most times it’ll close the sale for you.
The more testimonials the better… a shoe box full works better than one testimonial; a trunk load works better than a shoe box full.
Now don’t expect it to work the instant you do it. It takes time. But get testimonials from believable people talking about how you delivered on your promises, solved their problems and you’ll inevitably generate an avalanche of business.
Winno,you may remember I’m in the Life Insurance Industry in Hobart,do you think it would be over the top to actually take reasonable size pictures of clients who had claims,who were prepared to write testimonials,…that is have the photos framed with the testimonial in the frame ,under the picture,and have the pictures hanging in the Interview room,…would like your thoughts….thanks Greg Brown
Goodonyer Greg and great to hear from you. No, I reckon that’s a fabulous idea. A wall covered in testimonials would silently speak volumes for you. Its like a dentist client who has his “wall of fame” which shows all of his many certificates qualification. Go for it! Hope all is well with you!