Entertainment & Leisure products are purchased by more online shoppers (46.9%) in an average four week period than any other category. Next most popular are Electronic Products (20.7%) and Fashion Products (20.1%) according to the latest State of the Nation Report (No. 12) from Roy Morgan Research. Michele Levine, CEO, Roy Morgan Research, says “Nearly half of all online shoppers are purchasing Entertainment & Leisure products, making this by far the most popular online purchase.
“With many products being purchased by less than 10% of online shoppers in an average 4 week period there is obviously plenty of scope for most categories to increase their online market presence.
“Although most people buy groceries regularly, only 10.3% are buying online. Obviously this leaves plenty of scope to increase online sales in this category. In fact Food & Beverages purchased online increased by 24% over the last year, to reach $1.74b.”
View a video presentation of highlights from the report by Michele Levine at http://www.youtube.com/roymorganresearch.
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