by Winno | Nov 14, 2012 | Learning to lead, Marketing that works
The other week I sent away for a sample pack for a new product from Purina One for my cat. I wasn’t expecting anything more than a small sample satchel, so you can imagine my surprise when I received in the mail this great sample pack. I just had to share it with...
by Winno | Nov 12, 2012 | Develop yourself, Learning to lead, Recommendations, Tales
I first wrote about the lessons my beloved Border Collie Sharnie had taught me a few years ago and just recently AWeber Communications, the firm that handles my email newsletter, added a few more. Here’s what I wrote originally… A Lesson from Sharnie! Most...
by Winno | Nov 9, 2012 | Learning to lead, Tales, Tips & Tricks
This one must have cost a motza to produce… the production standards are sensational. I’m just wondering whether it would make you change your underwear to that brand? We are all notorious for being very loyal to our long time underwear choices and generally...
by Winno | Nov 7, 2012 | Marketing that works, Other
My favourite researchers, Roy Morgan, have had a quite timely look at who actually goes to the races (not those who watch it on TV or listens on the radio or whatever) and the results reveal a juicy target market if you’re looking for the affluent.
by Winno | Nov 5, 2012 | Develop yourself, Marketing that works, More business, Recommendations
As I’ve said before, I just love anything written by Denny Hatch who has been around advertising and direct marketing more years than I guess he cares to remember. In a recent article he had this to say (and I believe that you should read and re-read it till the...
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