The other week I sent away for a sample pack for a new product from Purina One for my cat. I wasn’t expecting anything more than a small sample satchel, so you can imagine my surprise when I received in the mail this great sample pack. I just had to share it with you. What a fantastic way to package their sample product.
To begin with it just looks like a normal box… but wait there’s more. The packaging tells a story.
“This is the only thing she’ll catch today…”
Once you open the packaging inside is a cat sample satchel and a little cardboard ball that you can make for your cat to play with.
Wow – what a great marketing product, a real standout.
Does your product set you apart from your competitors? This one certainly does.
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