by Winno | Jan 25, 2013 | Tales
Whatever happened to Australian, as she is spoke? *By Ray Allan Waltzing Matilda by John Williamson It occurred to me – listening to the radio and viewing television – why have we become so Americanised? In a world fast becoming globalised are we as...
by Winno | Jan 21, 2013 | Marketing that works
Here’s a huge billboard that cost a lot of money and seems to be saying that it’s a waste of money coz its message will be forgotten. However the small print endeavours to correct that thought by pointing out that we’ll see it tomorrow. I guess we...
by Winno | Jan 18, 2013 | TV Commercials
The makers of booze are pretty skilled at making commercials that appeal to their target market, young men and, increasingly, young women. This one probably wouldn’t get an airing on free to air TV but probably goes gangbusters on the internet where content can...
by Winno | Jan 14, 2013 | Learning to lead, Other
The answer is who really knows? It seems though it almost always has to involve either humour or pathos… either make us laugh out loud or tug at the heart strings. The difficulty, if you are an advertiser is though, how do you connect a commercial message to it?...
by Winno | Jan 11, 2013 | Marketing that works, More business, Tales, Tips & Tricks
My grandfather, old H A Wright, was an Englishman to his boot straps and one of what Napoleon called a “nation of shopkeepers”. He loved his grocery store in Bayswater, Western Australia and, as a kid, one of my first memories was of him going through his...
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