I think I understand

by | Jan 21, 2013 | Marketing that works

Here’s a huge billboard that cost a lot of money and seems to be saying that it’s a waste of money coz its message will be forgotten.

However the small print endeavours to correct that thought by pointing out that we’ll see it tomorrow. I guess we should read into it that, we’ll remember it more if we see it more.

I reckon it’s too tricky by half. You’ll never go broke underestimating the intelligence of the market place.

2 Comments

  1. alan herrod
    alan herrod on January 29, 2013 at 12:48 pm

    For your message To reach the largest audience you must appeal to the lowest intelect in that audience.You are 100% correct Winno.It always worked for me.

    • Winno
      Winno on February 2, 2013 at 3:11 pm

      Thanks Alan and nobody has ever said that’s too simple but many say its too complicated… by nodding off!