Once upon a time there were very strict rules about what you could do or say in the media and even more so when it came to using it for advertising purposes.  Of course, now with the advent of cyberspace, the rules have changed and almost anything goes.  Once upon a time you’d never have gotten away with an advert like this no matter how you handled the naughty bits.  Here, with very little disguising of the bad word it’s made for an in your face, but very funny, commercial (not that the networks would touch it!).  There’s some very funny sight gags too… watch it a couple of times!