Normally I try and pick out the fun ones so that you can have a laugh but the road toll is no laughing matter.  That’s why I think you’ll find this commercial an excellent approach to getting the message across.

It certainly breaks through the clutter and would, I’m sure, get your attention the first time you saw it.

Its done as an old fashioned hard sell spiel and it gets full marks from me for an approach that’s somewhat different to the normal “in your face” blood and gore stuff we’ve seen lately.  Mind you that worked well, at least for a while.

What do you think?