He lived in a little country town, and he’d been voted the best fish and chip shop in New Zealand because his results were incredible.
People queued outside his fish and chip shop every night of the week to buy fish and chips (which is a bit of a shame because he didn’t open on Monday nights). I managed to catch up with him and asked, “How come you’ve been voted the best fish and chip shop in New Zealand?” He replied “It’s simple. Winston you did it.”
“Now look here” I responded “I’ve never met you before in my life. I don’t really know how I could have done it!”
“No, not directly,” he explained. “Your advice did it. You see things weren’t going too well for the company I worked for, they were downsizing and I knew I’d be laid off. I would be getting a redundancy payment so I decided that I would open a fish and chip shop in our town because there wasn’t one. I happened to go to one of your seminars Winston and I took careful notes of what you said. It bored itself into my brain.”
“Find out what the best would do and do it.”
“So you see, before I opened my fish and chip shop, I went and asked a number of people in my town if we had the best fish and chip shop in New Zealand what would it do differently?”
“You know, it’s amazing the things they told me. They weren’t rocket science but when I did them it made me the best. They suggested, for example, that the batter should be the same size as the fish rather than ten times the size it is usually at fish and chip shops.
They said that the batter should be light and golden brown which meant I had to change the fat more often than most fish and chip shops.
They recommended that I should always wear a clean white uniform without fat splatters and that blue and white tiles would look great in the shop. Simple things. I did them and now I am the best.”
That’s what you get out of a Client Advisory Board by finding out the things you can do that will make your clients, customers, patients say WOW!
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