Nearly every man dreams of having a ride on mower, not so much to mow the lawns but more so that he can ride around all day pretending he’s an Formula One racing car driver. Most men also love having a well fill
ed Esky (for the non Australians that’s a portable ice chest) preferably full of cold beer. That’s why I thought the prize being offered by a brewer in a competition was extremely well positioned to appeal to a huge segment of the male population. It was a drive on Esky full of beer! And the poster promoting it did the job perfectly.
What a great job of targeting their market!
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