Roy Morgan Research has found that more and more people are doing their banking on their mobile devices whilst use of PC’s declines.
Whilst we tend to think they’re using mobile phones the rapid take up of i pads and other tabloids is probably impacting hugely on this usage. Once upon a time when I travelled for business I would always take my lap top; that was replaced by a note book and now, as reassurance, I take that with my i pad. Rarely however do I get the lap top out coz I can do most things I need for business on the i pad.
What it all means is that you must “mobilise” your website. That means making sure that your web info comes up in readable form on digital devices with the information people most want when they are “on the run”. Coz digital screens are that much smaller than PC’s don’t waste space or strain user’s eyesight by giving them “nice to know” information. Give them the “need to know” stuff!
Read the research findings http://www.roymorgan.com/news/press-releases/2013/1936/
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