by Winno | Feb 11, 2013 | Learning to lead, Marketing that works, Recommendations, Tips & Tricks
Your headline doesn’t have to be cute or humorous… it just has to grab the attention of the people you are aiming it at (or “prospects” or “audience” or “target market” as we call them) that you want to respond to your advertisement. It can be one word like…...
by Winno | Feb 9, 2013 | Other
Roy Morgan Research has found that more and more people are doing their banking on their mobile devices whilst use of PC’s declines. Whilst we tend to think they’re using mobile phones the rapid take up of i pads and other tabloids is probably impacting...
by Winno | Feb 8, 2013 | Develop yourself, Recommendations
I’m delighted to invite you to come and have breakfast with me if you are anywhere in Melbourne on Monday, 18th February 2013 at 7.00 a.m. for 7.15 start. You see I’ve grabbed a rare opportunity to share Rowena McEvoy with my clients, colleagues and...
by Winno | Feb 8, 2013 | Recommendations
Once upon a time there were very strict rules about what you could do or say in the media and even more so when it came to using it for advertising purposes. Of course, now with the advent of cyberspace, the rules have changed and almost anything goes. Once upon a...
by Winno | Feb 6, 2013 | Other
Many of my clients are health professionals and I’ve written many adverts and produced many radio and TV commercials that start with a headline like “Do you hide your smile…?” or “Are you too embarrassed to smile?” or “Missing...
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