Now another way to produce an attention getting headline is to put yourself in your prospect’s shoes.
That means you imagine that you are someone who might want to use your services but is still thinking about it. They are in the information gathering stage prior to making any decision.
It might be somebody who is thinking about selling their home. They are not ready to talk to a real estate agent yet but they are looking around at homes being sold, talking to their friends and generally gathering information from the internet or other people.
They are not yet ready to see a real estate agent because they share the common belief about real estate agents that they will rob, rape and pillage them before they can say “Jack (or Mary) Robinson”.
Most people therefore won’t talk to a real estate agent until they know exactly and precisely what they want to do.
To get these people we could attack them at the thinking stage. What about this headline?
“Thinking about selling your home?”
If you are not thinking about selling your home you’ll skip over that ad but, if you are, it’s got your attention. You’ll want to read on and find out what it says. And what needs to follow is a couple of good solid paragraphs of information that might convince the reader to give the real estate agent a ring and perhaps take the next step. What the real estate agent will know when someone rings as a result of that ad is that they are thinking about selling their home. The chances are strong that, if the real estate agent builds the relationship with that person, they will get the listing.
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