I’ve always said that stories are sensational coz they make it easy to explain things in a way that your market understands. I know very little of this company but here’s an email I received from them today which tells a story in an interesting and compelling way. If I needed sales assistance I’d have to take the next step after reading it.
So, read it through and look at how simply and easily it gets their message across and, remember, the next time you want to be understood tell a story.
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