Now here’s a great billboard

External signage should always be eye catching otherwise what’s the point?

When the sign is a billboard designed to make an impact on passers by, the message should be brief, memorable and to the point.  The font should be big enough to be read in the time the the passerby will have to read it.  Most importantly the message should be no more than twelve words, preferably less (the fewer the better).

Here’s an outdoor sign that I reckon does the trick.

A good graphic, an easily read message that gets the point across (we all know accountants are frugal don’t we?).

A minor criticism is that I think the connection between the message and the advertiser could be stronger (probably by better placement of the branding).