I really do get disappointed and, yes, sometimes outraged, by the way advertisers portray women in advertisements. Now I have nothing against using images of women, or men for that matter, to illustrate the point of an advertisement. After all, a picture can be worth a 1,000 words. But where such use is gratuitous and encourages a stereotypical view I draw the line. This video made by a couple of Canadian undergraduates aptly makes the point far more eloquently than can I.
I stopped buying Obsession years ago for this reason. OK: that and the price, but seriously, in this household, if the advertising denigrates (male of female; older stereotypes etc.), the product is off the list and this includes further watching of the TV show.
Talking with my (including, significantly) younger friends, I suspect the revolution is coming!
And God forbid that we ever see, even in jest, the kind of advertising shown after the 3 minute mark on this video.
Onyer Darren, Great rule to live by!