Pardon me for delving back into the past, probably before many of you were born, but I read recently of the passing of my wife’s alter ego, Mrs Marsh (of Colgate toothpaste fame).
My kids all grew up around the time of the TV commercials featuring Mrs Marsh who did her famous trick of dipping a stick of chalk into blue liquid. Then she cracked the chalk in half to show that the blue was absorbed into the chalk. This demonstrated how the fluoride in Colgate toothpaste protected teeth, much to the amazement of a group of photogenic kids.
At the time my wife was involved in teaching swimming to lots of kids and, having the name “Mrs Marsh”, was always ragged by them as a result. Here’s one of the commercials from the mid 80’s where the Mrs Marsh name was used.
Obviously the ads worked extremely well not only because the kids knew about it but also because the woman who played Mrs Marsh, Barbara Callcott, became a legend as a result of those advertisements.
I must say with some modesty I did produce a television commercial for a dental practice where the tag line became quite legendary. Everybody in the town knew the tag line and used in lots of situations. Meant that the advert was getting watched at least!
Recent Comments