Because it is such a hugely important source of prospects its worthwhile focusing on word of mouth referrals, endorsements or third party recommendations.
It’s important to remember that, if you are a retailer, a tradesperson or a manufacturer, around 80% of your business should be coming from referrals; on the other hand, if you are a professional then that figure zooms up to 92%.
So the question you must ask is simple: what am I doing to generate referrals from my existing customers, clients, patrons or patients?
If you are like most people you rely on luck and not much else. Sure, that will generate you some referrals but you really need to create reasons and rewards for people to talk about you lavishly and recommend you highly.
The three great ways to generate referrals are:
- Make people say “Wow!” so much when they deal with you that they talk about the experience and come back happily bringing their friends with them.
- Ask for a referral every time you deal with a customer, client, patron or patient.
- Establish a referral system by regular contacting your database and offering them a reward when they introduce someone to you. If you’d like a copy of the “I must be stupid letter!” that has worked for hundreds of people over the years just email Michelle for a copy.
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