I don’t know how this commercial escaped me at the time but maybe coz it was screened in the USA during the London Olympics (and I don’t think it aired out our way).
Although Nike weren’t Olympic sponsors it apparently was reckoned to be the winner of all the advertising screened around Olympic time.
The American public apparently fell in love with this twelve year old kid’s guts and determination and now, six months later, there’s been a report on his progress.
Touches the heart strings doesn’t it? Or maybe it just reaches me coz I was a fat kid once and tried to do the same without success (although I did make it thirty or so years later!).
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