With Mother’s Day just gone and millions of mothers having had breakfast in bed (and probably all over the bed!) and receiving lots of sincerely given but unwanted presents I had to laugh at some of the suggestions that advertisers made to gladden the heart of any mother.

For example, a butcher felt that it would make Mummies day if the kids gave her a leg of lamb and a dentist suggested that a gift certificate for dental care would be welcome.  I can just imagine Mum’s face being wreathed in smiles as she opened her gift wrapped package of lamb or contemplated the certificate to encourage her to go to the dentist.

The height of absurdity was this ad from Steggles, who recommended on Mothers day morning that a son or daughter go out and purchase a chicken, bring it home and roast it with all the vegetables to mother’s utter delight.

Alright, alright, I’m being a bit hypercritical… it wasn’t really all that absurd and was meant to be a bit of fun.

In any event it captured my attention which is what a good advertisement should do although I must reluctantly admit that I didn’t go out and buy a chook.

P.S. Some of you may remember I talked to you about Jodie McGregor Flowers in my last enewsletter …well, ever the perfectionist, Stu (Jodie’s husband and creative genius) made sure that he followed up his emailing with a reminder message on the Friday before Mother’s Day.  You can see it here…..