Advertising on TV or radio

by | Jul 22, 2013 | Marketing that works

Before you book radio or television advertising here are 5 good questions to think about:

  1. Who is the market I want to reach (and therefore what are the best stations and programs to reach them)?
  2. Very specifically what is my offer to them?
  3. What do I want them to do when they see/ hear my commercial?
  4. How do I ensure that my team members will convert enquiries into sales?
  5. How do I measure the success of the advertising?

As part of my monthly Business Marketing audio programme, I released a track called “How to make radio advertising work for you“.  Listen to it here for free!

If you want to get a regular dose of my incredibly profitable ideas… subscribe to my brilliant monthly audio program. Find out more at https://www.winstonmarsh.com.au/bmm/