You probably remember seeing the John West TVC where the John West man wrestles a big bear for the salmon. Well, there’s been a number of similar themed TVC’s in the series and here’s one of the best of them…

View it here

It must have cost a squillion dollars to make and, whilst it’s a real attention getting advert and the agency creative types will love it, I can’t help wondering whether it actually increased sales of the product. Because that’s the bottom line… when you spend money on advertising, you want prospects through the door or phoning up or visiting the web site so you can turn them into sales.