What’s on your business card?

by | Aug 16, 2013 | More business

I had a problem with Telstra recently which incidentally they resolved to my utmost satisfaction. The title of the Telstra team member who resolved it was ‘Complaints Utterance Consultant’ and I asked him what that meant. His response was “I usually...

Building Your Personal Brand – Part 1

by | Aug 12, 2013 | Develop yourself

You’ll often hear companies talking about the value of their brand, which is the image summoned up in the eyes of their market upon hearing or seeing their company name. For example, the BMW brand immediately conjures up a fine piece of German motoring machinery...

If you’re young, this’ll make you laugh!

by | Aug 9, 2013 | Marketing that works

Just look at how far computers have come since John Cleese recorded this commercial for Compaq 25 years ago. Now, think about it… regardless of the clunky computer the message probably still makes you laugh but do you reckon it would have made the sales of...
Or would you rather be a chook?

Or would you rather be a chook?

by | Aug 7, 2013 | Develop yourself

Quite some time ago I discussed the question of whether it was better to be a pig rather than a chook. At that time I came down heavily in favour of being a pig. You see I reckoned that when you are trying to achieve goals the pig wins hands down. And why? Simple,...

Another commercial

by | Aug 5, 2013 | TV Commercials

You probably remember seeing the John West TVC where the John West man wrestles a big bear for the salmon. Well, there’s been a number of similar themed TVC’s in the series and here’s one of the best of them… View it here It must have cost a squillion dollars to...