I had a problem with Telstra recently which incidentally they resolved to my utmost satisfaction.

The title of the Telstra team member who resolved it was ‘Complaints Utterance Consultant’ and I asked him what that meant. His response was “I usually work in an inbound team where, if a customer utters the word “complaint,” they come through to us, so that’s where  the utterance comes from”.

Of course he could have been the ‘Complaints Supervisor’ or some other boring title but, when I thought about it, that title made great sense for a couple of reasons.

Firstly, it said exactly what he did.

Second, it was different and memorable, quirky even, but it’s wedged in my mind.

What’s my point?

Well, boring titles that give generic descriptions like ‘manager’, ‘consultant’ or ‘salesperson’ do nothing for the titleholder or the people they deal with.

Be imaginative and have titles that really spell out what you or your team members do in a way that is creative, really descriptive and distances you from competitors. It’ll demonstrate that you and you business are different!

Think about ‘Financial Architect’ instead of ‘Investment Advisor’, ‘Tooth Fairy’ instead of ‘Dental Assistant’ and ‘Tax Slasher’ instead of ‘Accountant’ for example.