Singapore AirlinesYou’ve gotta give credit where credit is due and it’s well deserved here. A list of meaningful awards as long as your arm pretty much says it all, doesn’t it?

Now, if I wanted to quibble I could suggest that a stronger headline like “Here’s why you’ll have a great flight!” might work better, but that’s being too critical.

The lesson here is that, if you’ve won awards that mean something to your target market, tell them about it. Like great testimonials, they prove that you deliver what you promise.