Now here’s a project for one of the younger members of the team that will get lots of people involved and do great things for your business… run a pet competition! Cutest, ugliest, friendliest, strangest pet or whatever. More than 60% of Australian families have pets and most reckon that theirs is the best for whatever reason … and they love showing them off.
That innovative airline, Virgin, recently ran one to find the Velocity Pet Ambassador and they got thousands of entries… and thousands of likes. Or it could have been thousands of email addresses or thousands of snail mail addresses. And they could have put those details in their database, followed them up, built a relationship and then sold them something.
Why not try something like this for whatever business or organisation of which you are part?
Here’s Virgin’s award winner and announcement!
And the winner is… Pepper! We’re delighted to introduce Pepper the Westie as our Velocity Pet Ambassador. Pepper’s prize is 10,000 Velocity Points, a photo shoot and a pet pack. Thank you to everyone who entered their pets and don’t forget we’re still to select a Top Dog and a Top Cat from all entries, with an announcement to be made next week. But for now, congratulations Pepper! (By the way, scoot along to their Facebook page and take a look, you’ll see that they were inundated with pet photos!)
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