I always like to see somebody taking advantage of an opportunity whilst it is available and adding a dollop of creativity to go along with it. It’s even better when the promotion is in relation to a product that really could hardly ever be thought about in the same breath as the event to which it is being linked. That’s why I admire the creative minds behind an advert for whiteboards that’s tied to the football final. Have a look at it here…

http://bit.ly/13TNEMJ

…and then think about ways you can couple the promotion of your products and services with events that are occurring in your community or the lives of your target market.

You’ll be amazed at the impact you can add and the success you can achieve with a bit of thought!