People enjoy being in the company of those who are great listeners and yet very few people practice effective listening. As a general rule, because we have four observation devices… two ears and two eyes… compared with 1 delivering device… a mouth… we should listen four times as much as we talk.

When you listen attentively to other people and show that you hear what they are saying by acknowledging them, you’ll build empathy and rapport which are critical factors in “likeability”, an important part of your brand.