When people deal with you, they want to know that you have an appreciation and understanding not only of your business, but a broader range of interests, activities and affairs.

That’s why it pays to always be on a lifelong learning process and invest in increasing your knowledge and skills. Most people stop learning when they leave school or university and yet research shows that people who invest as little as $1,000 a year will earn 20% more than those who don’t.

How’s that for increasing the value of your brand?