Nine tenths of success in business is enthusiasm. When you are excited about your product or services, you kindle interest in others. If you don’t feel that excitement, find a reason to get enthusiastic.
Try becoming your customer, client or patient. Put yourself in their shoes and think like they think! What are their problems, needs and desires? What problem do they want to solve?
If you were them, what benefits of your product or service would make you excited and keen to buy? Start talking about these benefits with as much enthusiasm as if you were finding the perfect solution to your problems. Stress benefits. Stress the feelings of relief at finding the perfect solution. Stress feelings of pride of ownership. Really feel that pleasure about something that performs beautifully. Your enthusiasm will sell your product.
Enthusiasm… a key to sales success. A key to success!
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