When you meet people they have two questions… “What’s your name?” and “What do you do?” How you answer that latter question is hugely important and you can judge your success in doing so by how people respond. If they say, “Hey that’s interesting, tell me more!” you are doing it right.

What it means is that you must be able to describe what you do in a way that is interesting and different and has them lusting to learn more. For example the response to “I’m an accountant” is generally total disinterest because regrettably accountants are perceived as being conservative and boring. On the other hand the response to “I help people in business make more money” which is what an accountant really does do would be “How do you do that?”