You know sometimes we get hardened to messages that really should resonate with us and we become oblivious to them. That’s why occasionally those who make commercials have to take a bold, new creative approach and sometime it jut works as it does in this one which has been called “the best anti smoking commercial ever”. The results it achieved were huge as you will see. You can see it here (and I’m indebted to www.upworthy.com for alerting me to it).