Lately there’s been an annoying increase in the number of people who aren’t friends of mine but insist on addressing me as “mate”.

Now I don’t mind being “mate” to my friends (in fact it’s almost a term of endearment) but I do object to being addressed as mate when I am a prospect, customer or new acquaintance. And it’s not because of my age, it’s because of something called good manners. Y’know that old fashioned concept of politeness and respect? In business the correct way to address me is “Mister” or “Sir” if you don’t know me or by my name if you know it. It is not “mate” on first acquaintance.

And please, observe the same rule for females and please don’t call ladies “mate”. They are “madam,” “Miss,” “Miz” or “Missus.”

Mate implies a degree of friendship or familiarity and when I’m your customer it’s up to me to decide when I want to get that familiar with you.

So use the right term until you’re given permission to change the way you address me. And apart from that it’s just plain polite to get it right.