Another commercial

At around two and a have minutes here’s one of the longest TVC’s I’ve seen and I’m sure that it wasn’t made just for TV but more in the hope that it might go viral on the internet. Titled Lotto ‘Lucky Dog’ it was made by DDB NZ and The Sweetshop and even though lots would have been done with digital magic I reckon it still would have cost a heap. They probably gave it a few runs on free-to-air and hoped that the web watchers would pick it up. Whilst I like the advert (mainly coz I love dogs) I wonder whether it would have sold more lotto entries. What do you think? Watch it here.