Instead of making sales one-by-one why not consider making multiple sales by adopting a seminar selling strategy for increased results. Once tried, you’ll be convinced that seminar selling should become an important selling tool in your marketing tool box!
Recently, along with a dozen or so other interested people, a female friend of mine attended a lunch time, city seminar organised by a Financial Planner. The seminar was all about the hows, whys and wherefores of investment. Several weeks later that woman invested almost a million dollars in a property trust. More investments from her friends and colleagues are on the way.
One chilly, winter Tuesday evening last year forty or so people who had been invited either by their lawyer, dentist, builder, chiropractor or accountant made their way to a suburban motel conference room. Ninety minutes later, over a cup of coffee, the group shared its new found knowledge of the health, lifestyle and investment information that had been discussed. Some months later, almost all of those participants had become clients of the other presenters at the seminar. Not a bad return for each presenter who had only had to invite 8 of their clients to the function.
What’s the common factor in these and countless other success stories? What do these canny business people know that generates large amounts of business for them easily and simply? How can you capture a share of a selling method that’s guaranteed to rack up real results?
To be continued…
If you want a comprehensive guide to making seminars work for you purchase Winston’s great audio program How to run successful seminars – the Magic of Seminar Selling. You can get great results for any business through Seminars and Workshops for both old and new clients. Whatever your business, you can use seminar magic to cultivate clients… and make heaps of sales as well!
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