In my last article I asked what the common factor in the success stories was that I talked about? What did those canny business people know that generated them large amounts of business easily and simply? How can you capture a share of a selling method that’s guaranteed to rack up real results?
So let me answer the question very simply… get started in seminar selling! There are thousands of sales and millions of dollars of business out there for the taking if you are prepared to get your act together and present your first seminar.
A seminar is an educational marketing meeting with just one objective in mind… sales. The audience is composed of prospects you want to convert to clients.
The key to success is to establish your credibility with participants so that you build a strong, positive relationship with them. By doing so you will build respect, trust and confidence, the most important elements that people look for when they are in a buying mood. People do business and take advice from people they trust and in whom they have confidence.
To be continued…
If you want a comprehensive guide to making seminars work for you, purchase Winston’s great audio program How to run successful seminars – the Magic of Seminar Selling. You can get great results for any business through Seminars and Workshops for both old and new clients. Whatever your business, you can use seminar magic to cultivate clients… and make heaps of sales as well!
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