Now if you’ve ever talked to me about my favourite airline you’d know it is Qantas. After 30 years on the speaking circuit flying somewhere or other every day I’ve never lost my enthusiasm or appreciation for Qantas. Through thick and thin, turmoil and troubles, they’ve looked after me really well. So I fly them as a first choice and am always disappointed when I can’t. I reckon it’s been their service and consideration that won me consistently.

That’s why I was thunderstruck when I got this email.

Dear Mr Marsh,
We’d appreciate your feedback
We’re always working to improve the Qantas Frequent Flyer program and an important part of this is understanding what our members think.
To help us with this, we’d appreciate 10 minutes of your time to rate the program and provide some feedback.
Australia Online Research, an independent market research company, has been commissioned to help Qantas Frequent Flyer undertake this confidential survey.
Rate the program now
Thank you for your time.
Justin Hyams
Executive Manager, Qantas Frequent Flyer

In my busy day they’d just like me to give them 10 minutes of my time. Stop doing what I’m doing and give them 10 minutes when most days I don’t have time to scratch myself let alone take a 10 minute break.

And what will they give me to show their appreciation… nothing, nada, nil, zilch!

I’ve always found in doing any sort of survey that I’ve had far more success when Ive offered some sort of reward… and its not the size of the reward but rather the fact that I’ve shown upfront my appreciation for them giving me their time.

I dunno but showing advanced appreciation seems to make surveys work better for me.

P.S. But I’m not so hurt that I won’t travel Qantas. For mine they are still the world’s best airline (although the Qantas world seems to be getting smaller!).