Business Insider advertising newsletter reports that ad agency FCB México built an internet-capable paper towel dispenser that prints out the latest news from MásporMás, a Mexican newspaper. The news was printed on special ink that allowed people to still use the disposable towels to dry their hands, and also came with a QR code that led people to the newspaper’s website. According to a case study, the paper towel dispensers, installed in corporate buildings in Mexico City, increased web traffic by 37% in the first two weeks.
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