Enthusiasm is good for you!

by | May 5, 2014 | Develop yourself

If you know me, you’ll know that I’m pretty motivated and enthusiastic. My trademark “f-a-n-t-a-s-t-i-c” rarely goes unsaid despite the challenges I meet. And I know that it works, so it was good to be reminded of it a couple of weeks ago. If you’ve been...

Another commercial

by | May 2, 2014 | TV Commercials

Sometimes you see a commercial where the creative team have fallen deeply in love with the concept and have forget that the purpose of the commercial is to sell the product. Here’s a case in point. The idea was probably to tell the story of barrel ageing and how it...