An important question to ask a prospect, part 1

by | Jun 30, 2014 | More business

Here’s a question you should ask any person who comes to do business with you that you don’t know. In other words a new prospect. What’s the question? “How did you find out about us?” Now why is it important to ask that question? Well, very simply it helps you...

No more one night stands

by | Jun 25, 2014 | More business

Good communication with your clients, customers or patients is imperative in any successful business. By regularly communicating with your clients, customers or patients you gradually build the relationship. Once every month or two drop them a line… email or snail...

Ad giant refused to scream

by | Jun 23, 2014 | Tales

A great mate of mine, Ray Beatty, writes “The Marketeer” column for the Melbourne Herald Sun and, in a recent column, he talked about the legendary British advertising man David Abbott. There’s a lot for us to learn so here’s what Ray had to say… I’m...

See you later!

by | Jun 20, 2014 | Tales

I’m heading off overseas shortly, but I’ll still be keeping in touch.  The wonders of modern technology!  Meanwhile, I hope this great video isn’t a precursor for my upcoming experiences.  

How to Give Sales a Rev!

by | Jun 16, 2014 | More business

Here’s a great way to boost sales for either a brand-new business or an established business going through a slow cycle. Step One: If you are already in business, make a list of the contact details of 200 clients you’ve had in the past. Get out the work sheets, the...