How to Give Sales a Rev!

Here’s a great way to boost sales for either a brand-new business or an established business going through a slow cycle.

Step One: If you are already in business, make a list of the contact details of 200 clients you’ve had in the past. Get out the work sheets, the diaries, wherever names are recorded. Go back up to five years or as far as necessary (although you don’t have to stop at 200 names!). If you’re just starting up in business, focus on the names of companies or businesses with whom you’d like to do business. Names and addresses are gold!

Step Two: Think of ways you can show you have their interests at heart. You could:

• Phone them just to ask ‘how’s things?’ and act as a sounding board for them.
• Share an idea for a new technique or something of interest.
• Write them a letter full of useful tips based on your expertise.
• Invite them to a seminar or workshop.
• Email them an interesting case history.
• Make them a very special, almost irresistible, offer.

Step Three: Do the things you’ve thought of. Many businesses list ways to win clients; only a few follow through.

Step Four: As the business comes in, repeat steps one, two and three.

That’s all there is to it. Follow these four steps and you’ll be amazed at how simple success can be.