by Winno | Jun 13, 2014 | TV Commercials
I think this probably comes in two versions… one 30 seconder for airing on commercial TV and this rather longer one for the cyberspace world where the hope was probably to get it to go viral. They haven’t done too badly… almost 2 million views so far. It...
by Winno | Jun 11, 2014 | Learning to lead
When people go through a bad patch in business, they sometimes refer to it as ‘a bit of bad luck’. We all get hit with something unforeseen from time-to-time but most often, ‘bad luck’ is a result of bad management and bad decisions. Here’s a double-barrelled tip:...
by Winno | Jun 9, 2014 | Marketing that works
You know many businesses still rely fairly heavily on letterboxing to generate their new business and I think this firm of painters are probably one of them. Although I’ve been hanging onto this DL letter boxer for a while I reckon they’d still be using a current...
by Winno | Jun 6, 2014 | More business
Almost certainly the “how’s things?” call will generate more business for you. Here’s how it happens. When you make that “how’s things” call and you get your client, customer or patient chatting, invariably somewhere in the conversation they say...
by Winno | Jun 2, 2014 | More business
If you only do one thing to get clients or customers to say “WOW,” make it this one. Suppose you are an accountant or lawyer. You’ve got to do what other accountants or lawyers don’t do and you may think that’s not easy… but it is. You see most people believe the only...
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