Dumb ideas

I’m gunna start a report to you occasionally titled “dumb ideas” in which I’ll give my opinion on things people do that I reckon are dumb.

Now, you might not necessarily agree with me but at least I hope that it’ll make you think!

And here are the first two dumb ideas:

• Using that very light grey font in emails and on their website which is almost impossible to read. So people don’t bother.
• Selecting an 8-10 point font which is too small for many people to read. Rather than sweat and strain to read it people move on.

Here’s an example of what I mean:

The quick brown fox jumped over the lazy red dog. But the lazy red dog was even more cunning than the quick brown fox because, just as the quick brown fox was airborne inches above the lazy red dog’s very sharp teeth, the lazy red dog nonchalantly stretched upwards and neatly bit the quick brown fox on the…

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