Are pets important to your business?

by | Sep 15, 2014 | Marketing that works

Here’s an article written by my long time mate, advertising genius and marketing journalist, Ray Beatty who writes THE MARKETEER column for the Herald Sun in Melbourne. Ray’s writings are always interesting to read and almost always have a great point to them. In this...

Just the facts please!

by | Sep 8, 2014 | Marketing that works

If you’re like most people you like to be given the lowdown, the genuine article, to be told the whole truth and nothing but the truth. And there’s a great word to listen for when a salesperson is endeavouring to sell you something. The word that signals truth is the...

Another commercial (of a different kind)

by | Sep 5, 2014 | TV Commercials

This one promotes safety on board an aircraft and really does get attention, unlike the normal safety demonstrations delivered by most airlines. It is one of a series of piquant and different attempts by Air New Zealand to do these things differently and when you see...

Getting Attention, part 2

by | Sep 4, 2014 | TV Commercials

Following on from yesterday’s blog post about the ALS Ice Bucket Challenge, I have to share one of my favourite challenges so far – the Old Spice ALS Ice Bucket Challenge. This is a very clever way of staying current with a campaign that’s been...

Getting attention

by | Sep 3, 2014 | More business

No doubt you have seen the huge wave of publicity about the ice bucket challenge and probably by now you’ve been exposed to a bucket of ice water being dropped over your head either for the original charity or some other charity that you support. It’s...